Marketing Strategies, Ethics and Thinking Outside the Opt-In Box


As a consumer myself (read: human being), I think about how certain marketing strategies make me feel.

I just stumbled over this website, and this is the first thing I see:

marketing strategies and ethics - This is a bad example of email marketing

My response:

marketing strategies and ethics

I’m sure having a big opt-in box at the very top of the page works more often than not, but it will also get you the side-eye.

Sure, I might get something good, maybe once or twice out of giving you my contact information. I might actually continue to get some nice makeup samples for a while.

But THEN what happens??

Many online marketers talk about putting your Big Honkin’ Opt-In Box above the fold…

But this can be an issue because, well, see for yourself:

marketing strategies and ethics

If you didn’t scroll down before opting in, you wouldn’t have seen the fine print at the bottom of the page.

“There is no purchase necessary to access our list of links for samples but you do need to provide personal information, respond to survey questions and agree to be contacted by our marketing partners to qualify for a sample collection. By visiting the website and participating, you agree to the Terms & Conditions, which includes mandatory arbitration, and our Privacy Policy under which you allow us to share your personal information with our marketing partners who may also contact you via email, or if you separately consent, by telephone or text message. We may be compensated for connecting our marketing partners with consumers who may be interested in their products or services. We may substitute other products.

www.SamplesandSavings.com administers this website and does not claim to represent or own any of the trademarks, trade names or right associated with any of the samples which are the property of their respective owners who do not own, endorse or promote this website or the offers promoted on this website. Samples depicted above are representative only; actual samples available will vary from time to time.”

Many people are still using black hat marketing strategies to take advantage of people, whom they assume, will just opt in to get something ~for free~, without thinking about what might happen next (besides the promise of free stuff)… or what the owners of the website are getting out of the deal.

They’re selling your contact information.

They know that if most people were to know that from the get-go, they would promptly hit the X button.

Bad Marketing Strategies? Let’s Get Real…

I get it… some people want to make money the easy way by selling someone’s email address to another business. However, this is rather shady, even if you’re doing it the legal way. They’re not breaching any privacy laws, and it states what happens to your email address later on. This is all totally legal.

Whoever is making out on this deal (getting paid) will never know you personally, and quite frankly, doesn’t care what kind of crazy stuff can end up in your inbox later on.

My Advice for Online Entrepreneurs:

You might make a quick buck out of schemes like this, sure, but it’s not sustainable.

Why not use the power of internet marketing strategies for good? It works much better in the long run. .

There are so many other ways to make money online that don’t involve being scuzzy.

Do you enjoy talking to people about stuff?

Do you derive enjoyment from certain things?

Are you a human who can do things?

Congratulations — You can make money online (the good way).

When you can find who wants what you’re offering, and show that you actually care about them, the money will follow. Just be sure to position your offers the right way (With Content First!).

My Advice for Consumers:

Scroll down. Read the fine print. Read the Terms and Conditions and the Privacy Policy.

If those things don’t exist, put that X button to good use.

Freelance copywriter since 2009. Writer since she could hold a pencil. Dabbles in art and design. Obsessed with outer space, the metaphysical and things that smell good. You can check out her own handmade perfume business at BanditCosmetics.com.

About Angie

Freelance copywriter since 2009. Writer since she could hold a pencil. Dabbles in art and design. Obsessed with outer space, the metaphysical and things that smell good. You can check out her own handmade perfume business at BanditCosmetics.com.

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