There are a few inconvenient truths about content marketing that you need to know, so you can reap the benefits and create a solid plan of action.
These are the things I wish I would have known long ago.
Truths About Content Marketing #1 – You have to keep an eye on your metrics.
You have to know which KPI (Key Progress Indicators) to look out for. These important metrics change, depending on what exactly you’re doing.
For example, you’d check the health of your social media campaigns by looking:
- Facebook post engagement.
- Facebook post reach.
- Follower count.
- Tweet Impressions.
You would monitor the success of your email campaigns by watching:
- Open rate.
- Click through rate.
You need to be able to see what’s not doing well, so you cease and desist.
Did something work exceptionally well? Do more of that!
Test, measure, and adjust accordingly.
Truths About Content Marketing #2 – It changes with the tides.
This truth is exciting, as well as unnerving.
However, if you don’t keep your eye out for the next big thing, it’s not the end of the world.
It’s just really helpful to keep an eye on things. Make sure your content strategy is aligned with the changing tides of what your target market wants.
The #1 Perennial Law of content marketing: Content First.
Truths About Content Marketing #3 – Without a hyper-focused strategy, you have nothing.
Since the general atmosphere of the internet and humanity is turbulent and changeable, your plan of action needs to be rather simple.
It should be evergreen and hyper-focused.
It’s like a tree. Your plan of action is the roots of the tree. No matter what happens to the limbs of the tree the roots are still good.
Your general plan of action needs to align with your brand.
Truths About Content Marketing #4 – Organic results take time.
Even a great plan takes time to show real results.
This is especially true if you don’t have significant money to pour into paid advertising.
You just have to be patient. Always keep in mind, however, that it doesn’t stop once you’ve reached your goal of how many new leads you’ve snagged, or how many sales you’ve made within an amount of time.